Picture it, Moncton, 1989 (or there about). A friend of a friend was getting rid of old horse magazines, my sister rescued them from their fate, the dump (this was before recycling was invented!) In the pile were Horse&Riders, Western Horseman, and a number of Quarter Horse Journals. I couldn't get enough of them, but the Journals were my favorite. I remember looking at the pictures, over and over and over. Stallions at stud, you know, the big ones at the time, Zippo Pine Bar, Impressive, Zips Chocolate Chip, Genuine Doc, etc. Reading the ads for people showing at Congress and Worlds. I remember looking at those pictures, the details, the set ups, over and over, until the pages were nearly falling out. I remember picking out my favorites, and my favorites were in different categories, because, well, that's how nerdy I was/am. Favorites by most original name, colors used in the ad to compliment the horse, and best background. I remember chuckling at unfortunate pictures, you know the ones where you have a side profile shot and someone is standing on the other side of the horse, and suddenly, when you look quick, their leg looks like an appendage that nice horses don't bring out in public. I still laugh when I capture those myself. (by the way, if I have one of those of your horse, it's an easy fix to get rid of it, so don't pass up a good side shot because your horse is showing more of themselves, than you'd wanted!)
Safe to say, I loved those magazines.
Now, imagine my reaction when asked to create an ad for a magazine, just like the ones that I had poured over as a kid. I was immediately nervous, excited, happy, overwhelmed, you name it, I felt it. I worked with Shawna & Marven of MacLean Quarter Horses, from Prince Edward Island, Taylor Fielding, and Edie or "Shes that Sweet". At the time of the design Taylor and Edie were sitting in 7th place in the Nation in Youth 14-18 Western Pleasure, the whole team will be traveling and competing at The All American Quarter Horse Congress this year.
The long wait is finally over, the current issue of The Equine Chronicle was released today, and uploaded to their website. It's a little bit surreal, I've probably overloaded their server with views of it myself, just to be sure that I'm not dreaming, that it's really there!
Here is a copy of the Ad design, if you'd like to see it in the magazine, go to The Equine Chronicle and click on the link on the right hand side of the page to view the digital version. It sits on page 201.
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